BTS Jimin New Brand Ambassador of Tiffany & Co

Jimin has been named as New Brand Ambassador of Tiffany & Co.

Tiffany & Co. has announced that the latest addition to their list of brand ambassadors is none other than Jimin, the vocalist of BTS. Jimin's collaboration with the luxury jeweler has already begun, and fans can expect to see his first ad campaign for Tiffany later this year, although an exact release date has not been announced.

According to the announcement, Jimin will be involved in various ad campaigns and brand events as part of his ambassadorship. He will also showcase his unique jewelry styling approach by wearing some of Tiffany's iconic designs in upcoming campaigns. A preview image shows Jimin wearing a stack of 'Lock' bracelet designs from the brand, which includes half pavé, full pavé, and diamond accented styles.

In a statement, Jimin expressed his excitement about partnering with Tiffany and embodying the values of a brand that has a passion for design, innovation, and artistry. Alexandre Arnault, Tiffany's executive vice president for product and communications, also expressed his enthusiasm for having Jimin as their newest house ambassador. He praised the BTS member's energy, style, and sense of modernity, which he believes perfectly encapsulate the spirit of Tiffany and Co. Arnault also hinted at future campaigns with Jimin, which will be launched later this spring.